The Toronto Maple Leafs' second round playoff run may have been underwhelming...so far, but the same can't be said for Boston Pizza's marketing campaign. In this video, we analyze the genius behind the pizza giant's billboard that captured the internet's attention during the playoffs. We'll break down the key elements that made it so effective, from humour and storytelling to emotional connection and targeted marketing. Plus, we'll show you how to apply these principles to your own marketing efforts, whether you're in the world of sports or any other industry. Don't miss this deep dive into the billboard that stole the show from playoff hockey!