Pouring Thousands Of Dollars $$$... Into Google Ads And Still Wondering Where The Sales Are?

What if we told the real problem is you’ve been thinking about Google Ads completely backwards—and it’s costing you every single day?

If you’re like most founders we work with, you’ve been fed a lie:
“Run a few Google ads, and the sales will roll in.”

NO.  If it were that easy, we’d all be billionaires!

But let’s be real…your bank account tells a different story.

  • You're paying for clicks that vanish.
  • You’re staring at dashboards with no clue what’s working.
  • You’re hoping this month’s ad spend won’t be another money bonfire. (But you know it will be…)

Here’s the truth:

Ads don’t sell. Landing pages do.

Google Ads is NOT a shortcut. It’s a Lever. But only if you know where and how to pull.

The job of your ad is simple—get the click.

Get the right person to the right page at the right time.

If you’re asking your ad to do more than that, you’re wasting money.

Period.

Inbound Done Right Changes Everything.

Google is still the best inbound channel on Earth.
It puts your business in front of people already searching for what you offer.
They’re hungry. You just need to show up with the answer.

But only if the data backs it up.
You will fail 99% of the time you go into this blind, without a robust battle plan.

We don’t guess. We research what your avatar is actually typing into Google.
If they’re not searching for “X”, we don’t run the Ad campaign.
No demand = no spend.

Cast Where the Fish Are Already Biting

I know…it sounds so bloody obvious, yet this, again, is not what most business owners are doing.

Outbound ads interrupt.
Google Ads intercept.
When done right, this isn’t you chasing leads—it’s leads chasing you.

This is what we call “throwing your net on the right side.”

Modern Technology, Timeless Principles.

We both know that when you cast into the wrong water, it doesn’t matter how good your bait is. The fish simply aren’t there.

Drop your net into the right place, though?  And with irresistible bait?

That’s where the money is!

Inbound builds profit.
That profit fuels outbound.

Rinse and repeat.
This is how you scale without bleeding cash.

Google Ads - The Numbers.

Why show you any of this?

Google Ads aren’t a guessing game. They’re a tested, trackable engine when you pair smart strategy and targeting with real optimization. 

In other words…Google Ads basically print money…When done right.

Search ads convert at ~3.75% on average, while display ads convert at ~0.77% - proof that targeting and intent matt  Source
Average CPC? Just $2.69 for search and $0.63 for display - meaning quality traffic is affordable   Source
Clients using Google Ads typically see an average 
4.4% conversion rate, with search campaigns converting at 3.75% and display climbing to 1.77%   Source
ROI is real: Businesses earn $2 for every $1 spent - that’s a 200% return   Source
Remarketing works: Retargeted display ads see up to 10× higher CTR than standard display - and can boost conversions by nearly 150% in e-commerce   Source
Conversion Rates by Industry:
Legal: ~6.98% search, 1.84% display
Consumer Services: ~6.64% search, 0.98% display
Auto: ~6.03% search, 1.19% display   Source

What We Actually Do(The Offer Stack)

Initial Setup
$500
Google Ads account creation
Google Tag Manager + GA4 + Search Console setup
Deep-dive keyword & search intent research
Ad copy written for humans who click
Full campaign build: Search, Display, YouTube, Performance
Ongoing Management
$500
/month per campaign
Daily optimization and bid adjustments
Negative keyword list building
Budget reallocations based on ROI
Full conversion tracking
Retargeting setup that follows your buyer across platforms
Monthly profitability reports—no fluff, just facts

Who This Is For:

Founders tired of flushing ad spend without ROI

Businesses that want clarity, not confusion

Clients willing to test, optimize, and build long-term

WHO THIS ISN’T FOR:

People who “just want to try it” without research

Founders without a funnel or a strategy

Anyone looking for a quick fix

Why This Works (And Why Yours Might Not)

We don’t just launch ads.

We build a system, rooted in the way God wired decision-makers:

  • Strategy backed by real data
  • Copy that moves people to click
  • Pages that convert trust into transactions
  • ROI you can actually measure

This isn’t marketing for marketing’s sake.

It’s stewardship of the attention you’ve paid for.

Book a Google 
Ads Consult

We’ll show you if your audience is searching.

We’ll show you how to capture them.

No pressure. Just clarity.

If the data’s there, we’re able to build a system that turns it into predictable revenue.

Need cold traffic too? 

Google Ads sync perfectly with our Meta Ads Service

Questions That Have Met Their Match.

What is Google Ads (PPC) and how does it work for reaching customers?

Google Ads is how you buy your way to the top when people are actively looking for what you sell.

PPC stands for pay per click. You only get charged when someone clicks your ad. That means no more crossing your fingers, posting on social, and hoping someone bites.

Your customer types in “best roofing company near me” or “emergency dentist Phoenix,” and boom, your ad shows up right when they need you most. If your ad is written right and your landing page converts, it turns clicks into cash.

But Google Ads is not set-it-and-forget-it. It takes:

  • Deep keyword research
  • Competitor analysis
  • Copy that slaps
  • A conversion-optimized landing page
  • And one of the biggest budget-saving tricks most businesses ignore: negative keywords

Negative keywords tell Google what not to waste your money on. You don’t want to show up for “cheap” if you’re selling premium. Or “DIY” if you offer a done-for-you service. Every junk click you block protects your ad spend, and we build those filters in from day one.

Google Ads works when the whole system works. Strategy in. ROI out.

How long does it take to see results from a Google Ads campaign?

Not overnight. And if you think it is, you’ll quit before it ever starts working.

There was a time when you could throw up a sloppy ad, bid a buck, and get leads tomorrow. That time is gone.

Today, Google Ads is a long-game channel. It’s built to reward consistency, data, and optimization, not impatience.

Here’s the real deal:

  • Google’s AI needs time to learn who’s clicking, converting, and bouncing
  • We test headlines, offers, and keywords early to see what sticks
  • Cost per lead goes down over time, but only if you stick with it long enough

Most people quit too early. They panic in week two, pull the plug, and say “Google Ads doesn’t work.” That’s like going to the gym twice and wondering why you still have a dad bod.

Google Ads is a money printer if you commit to the process. But the payoff comes to those who stay the course, not the ones chasing a dopamine hit after five clicks. Be very wary of agencies that promise quick wins

How much does a Google Ads campaign cost, and how is the budget determined?

 It costs what your business model can afford to acquire a customer. Nothing more. Nothing less.

Here’s how we figure it:

  • First, we get your numbers straight. What’s your product or service worth? What’s your profit per sale? What’s the max you can spend to land one customer and still make money?
  • Then we work backwards from that.
  • We look at average cost-per-click in your niche, average conversion rates, and what you’ll need to spend to get clicks, leads, and sales.

Let’s say your service nets $500 profit per customer. If we can acquire one for $100 in ad spend, we scale. But if your margins are paper thin and you’re trying to compete with national brands bidding $20 per click, we need to get creative or you’re going to bleed cash.

There is no one-size-fits-all answer here. Your budget should be based on what success actually looks like for your business, not someone else’s.

And yes, we help you determine that number with real math. Not vibes.

What types of campaigns can we run (e.g. Search vs. Display vs. Video ads on Google)?

Every campaign type has its job. We choose based on what gets you results.

  • Search Ads put you in front of people who are actively looking. They type in “roof repair Dallas” and your ad shows up. High intent. High ROI.
  • Display Ads are those banner ads you see across websites. Great for staying visible, retargeting past visitors, and building brand awareness. But not great for direct conversions from cold traffic.
  • Video Ads run on YouTube. These are perfect when your customer needs to hear your story or understand your offer. Think explainer videos, case studies, or bold ads that break patterns.

We do not pick at random. We analyze your offer, your audience, and where they are in the buyer’s journey. Then we pick the campaign that moves them to action.

We use the right weapon for the mission.

Is PPC advertising better than SEO for getting traffic, and should I do both?

PPC gets you seen fast. SEO builds long-term authority. But if you want to dominate the search results, you run both.

Here’s how it works:

  • PPC puts your ad at the top instantly. You pay to jump the line and appear right when people are searching. It’s perfect for testing, scaling, and owning the top of Google.
  • SEO takes time. You earn your spot by creating content, building backlinks, and optimizing your site. It builds trust with Google and grows your traffic long after you stop paying.

But when you do both? You don’t just show up once. You show up twice or even three times on the same results page. That’s digital real estate. You’re crowding out competitors and soaking up all the clicks.

PPC feeds the machine. SEO builds the foundation. We help you build both so you don’t just show up, you own the block.

Are Google Ads worth it for a small business – do they provide a good ROI?

Yes. But only if you stop thinking like a small business.

Google Ads can be the most profitable traffic channel on earth. But if you treat it like a lottery ticket instead of a strategic investment, you’ll burn cash and blame the platform.

Here’s the truth:

  • Google Ads works if you know your numbers
  • It works if your offer is dialed in
  • It works if your landing page converts
  • It works if you give the algorithm time to optimize
  • And it works if you're not trying to run it like a one-man show while juggling everything else in your business

ROI doesn’t come from clicks. It comes from strategy, testing, and staying the course. We’ve helped small local shops turn $500 into $5,000. But only when they trusted the process and let us run the play.

So yes, Google Ads works. But it doesn’t babysit. You need a team that knows how to make it rain.

 Can you guarantee our ads will appear in the top position, or how does bidding and ranking work?

No. And anyone who says they can is either lying or doesn’t know how Google Ads actually works.

Here’s the deal:

Google Ads runs on an auction system. Every time someone searches, Google holds a live auction and decides which ad shows up based on:

  • Your bid
  • Your ad quality
  • Your landing page experience
  • Your expected click-through rate

This is called Ad Rank. And it’s not just about who throws the most money at it. In fact, we’ve beaten big spenders by writing better ads and building smarter landing pages.

Our job is to get you seen by the right people at the right time, not just buy vanity placements. Sometimes the #2 or #3 spot converts better at a lower cost. And that’s what we care about: results, not rank.

We optimize for profit, not ego. The top of the page means nothing if nobody clicks, or worse, they click and bounce.