What’s The Actual Plan Behind Your Video Content? Or Are You Just Paying A Video Crew To Play Director For A Weekend While Your Sales Flatline?

Video production is more than fancy cameras and clean audio...

It’s about making sure every second exists to close.

Video Production That 
Moves The Needle

This one hits a little closer to home than the rest…

Let me tell you where this all started.

You may have read this already, but as a reminder,  I spent many years behind the camera.

Big clients with big budgets and… “Creative direction” that meant nothing.

I watched, over and over again, as businesses dumped tens of thousands into video, and walked away with nothing but a highlight reel that no one clicked.

No avatar research was done, which meant they didn’t know who their audience was and didn’t speak to anyone's pain…let alone explain how they were going to solve a problem.



They just wanted it to “look good.”

And for a while, before I knew any better, I was the guy cashing the check.

It didn’t sit right, and I eventually figured out that what they needed wasn’t more content, but a battle-ready strategy.

Now, we don’t touch a camera until the message is clear, the avatar is dialed in, and the video’s job is locked in: convert or don’t bother.

What We Do:

We don’t make art to look pretty and hang on the back wall that you have to walk through 4 doors and 3 hallways to get to.
We build sales tools that are THE lense.

Scripts that sell.
Edits that grab, hold, and move.
Final products built for the funnel. Not to “show off” on your homepage.

From brand stories to TikToks, every second is there for one reason: to drive action.

If it doesn’t serve your system, we don’t shoot it.

Here’s What You Get:

Scriptwriting with selling in mind
Full-scale videography (studio, location, pro gear)
Multi-cam setups, gimbals, lighting, crisp audio
Scriptwriting with selling in mind
Full-scale videography (studio, location, pro gear)
Multi-cam setups, gimbals, lighting, crisp audio
Voiceovers and post-production polish
Color grading and compression for every platform
Web, mobile, and social-ready formats
Full file access + lifetime backup archive
Voiceovers and post-production polish
Color grading and compression for every platform
Web, mobile, and social-ready formats
Full file access + lifetime backup archive
Need a brand kit to unify it all? We do that too.

Pricing?

We quote based on the real work: shoot days, edit complexity, and scope.

Need licensed music? We’ll take care of it and pass the cost through with no markup.

No surprises. No padded invoices. Just clear pricing and solid execution.

Who This Is For:

Founders who know every video should lead somewhere

Brands who want plug-and-play strategy built in

Leaders who are done guessing and ready to scale

WHO THIS ISN’T FOR:

People who want to “just shoot something”

Micromanagers with small budgets and big demands

Anyone expecting a miracle for $500 and lunch

Gear & Quality:

We can cinema grade, crisp, platform-optimized video that’s built to convert. It doesn't leave our bay until it’s dialed in and ready to perform.

But if your avatar needs raw, off-the-cuff energy, we’ll roll in with iPhones and capture what works. Quality isn’t about how polished it looks. It’s about what gets conversions.

Why Video Still Wins:

These aren’t simply fun facts. These are the pieces of information that cause action.

82% of internet traffic is video  Source
Video on your landing page? Up to 86% better conversion  Source
93% of marketers say video drives ROI and 84% say 
it directly drives sales  Source
Short-form is king. 77% say it’s the best investment.   Source
99% say it helps people understand your product and 96% 
say it increases overall brand awareness  Source

Here’s What You Get:

Testimonial videos that build real trust
Product walkthroughs that clarify + close
Service explainers that erase doubt
Reels, TikToks, Shorts that hit fast and hard
Brand films that anchor your authority
Event recaps, internal training, podcast production
Email-embedded clips that get clicked

If it moves, we shoot it, and like everything else, we do it with purpose.

Book a Video Strategy Consult

We don’t pitch “video.”

We map message to mission—and build to convert.

Book My Video Production Consult

If your site’s still broken, start there. Video’s only as strong as the system it sits in. See Website Development

Questions That Have Met Their Match.

How much does video production cost, and what factors affect the price of a video project?

It depends. But here’s the truth, you're not just buying a camera and some lights. You’re buying strategy, precision, and ROI.

Our base kit rate is $1,250 per day. That covers our $100K gear setup: drones, 6K cameras, cinematic lighting, Edelkrone rigs, all the works.
Need a crew? Want extra cameras or audio techs? We scale based on what the shoot needs.

Editing runs $500 per day.

Here’s what impacts the final cost:

  • Video length
  • Multi-location shoots
  • Scriptwriting, voiceover, storyboarding
  • Advanced editing or animations
  • Number of crew members needed
  • What you provide versus what we create

And remember, this isn’t a “shoot for fun” kind of deal. We build videos that convert. That means ROI-driven messaging, high production quality, and copy that makes your audience move.

If your goal is results, not just pretty pixels, we’re your team.

How long does it typically take to produce a video, from filming through editing?

For a standard 2–3 minute video, plan on about a week.

Here’s the breakdown:

  • 1 full day of filming on location with our full kit
  • 3 to 4 days of editing, depending on complexity, revisions, and polish level

So from shoot to final cut, you're looking at 5 to 7 business days on average. If you need scriptwriting, voiceovers, or motion graphics, that adds a bit more time, but we keep the process tight and focused.

We don’t drag our feet. And we don’t leave you hanging with half-baked drafts. You get a clear timeline, proactive communication, and a final product designed to convert, not just entertain.

What is your video production process – do you help with concept, scripting, shooting, and editing?

Not only do we help, we lead.

Our video process is built for one thing: results.

Here’s what it looks like:

  1. Discovery – We extract your offer, avatar, and goals
  2. Strategy – We craft the hook, angle, and objective of the video
  3. Scriptwriting & Storyboarding – Every word is engineered to convert, not entertain
  4. Production – We shoot with our full gear kit: drones, 6K cams, pro lighting
  5. Editing – This is where the magic happens. Sound design, pacing, music, graphics
  6. Revisions – You get a say, but we keep it tight. This isn’t a creative playground. It’s a sales machine

Whether it’s a YouTube ad, an About Us video, or a high-ticket sales explainer, we don’t just make it look good.

We make it work.

If you’re looking for someone to hand-hold you through the vision board phase, we’re not it. If you want a partner who knows how to make a video sell, let’s talk

Can you incorporate special elements like animations, effects, or drone footage into the video if needed?

Yes. If it helps your video convert better, we’ll bring it.

Drone footage? We’ve got the Boniface birds in the air.
 Animations? Motion graphics, kinetic text, transitions, done.
 AI-generated overlays, VFX polish, cinematic color grading? You name it. We do it.

We don’t add effects just to show off. We add what makes sense to enhance the message and drive response.

It’s not about looking flashy. It’s about pulling your viewer in and getting them to act. And yes, if drone footage from 200 feet in the air helps do that, we’re already in the sky.

How many rounds of edits/revisions are included when polishing the video?

You get 3 rounds of revisions included. After that, we charge hourly.

Here’s why:

  • 3 rounds is plenty when direction is clear and objectives are locked
  • We move fast and stay focused, every round is aimed at improving performance, not pleasing your ego
  • If the vision keeps changing or instructions come through like broken Morse code, revisions pile up fast
  • And when that happens, we’re burning time and margin

We’re not here to drain you for revisions. We’re here to deliver a weapon-grade video that gets you ROI.Clear

feedback = fast turnaround = money well spent.

In what formats or resolutions will the final video be delivered, and can it be optimized for web (YouTube, social media)?

Absolutely. We deliver in whatever format makes your video hit hardest, on any platform.

You get:

  • Full-res 1080p or 4K exports, depending on your project
  • Web-optimized versions for YouTube, Instagram, Facebook, TikTok, you name it
  • Vertical, square, wide, and everything in between
  • We compress files the right way so your video still looks crisp without choking on load time

Need captions? Burned-in branding? Platform-specific tweaks? Done.

Your video isn’t just edited to look good, it’s formatted to perform everywhere it goes

Do I need to be on location or provide anything during the filming process?

Nope. Not unless you want to be.

We handle everything:

  • We scout and secure the location
  • We direct, shoot, and produce the content
  • We bring the gear, the crew, the lighting, and the brains to pull it all together
  • We even bring on-camera talent if needed

But if you do want to be on set or want to use your team or your space, we’ll work with what you’ve got.

This is done-for-you, not “figure-it-out-with-us.” You’re hiring us to lead, not to check in every five minutes for approval.

So unless you’re dying to hold the boom mic, relax. We’ve got it.