How Much Revenue Has Died In The Dark Because You Never Followed Up?

What if it’s not your list or your offer, but the silence that’s killing your sales? Let’s fix that.

You’ve got leads. Maybe hundreds. Maybe thousands.

You earned their attention. You made the pitch.

And then…nothing.

No follow-up. No sequence. Just crickets and cold lists.

Sound familiar?

Every week I talk to business owners sitting on databases full of cash they’re not collecting.

They think the problem is traffic. Or ad spend. Or even pricing.

But the truth?

They’re bleeding revenue because they’re not emailing like it matters.

Look…I’m not talking about weekly newsletters that look like they came from a bored intern.

I’m talking about a direct-response email strategy that sells.

Emails that feel like a one-to-one conversation.

Emails that hit objections before your prospect even says them out loud.

Emails that turn ghosted leads into booked calls, bump sales during launches, and bring dead lists back from the grave.

Because while everyone else is chasing views on TikTok…
Email is over here stacking dollars without paying for another click.

Here’s how we do it:

Fully written and designed emails that feel personal, not polished
Automation sequences mapped to your buyer’s psychology
Welcome series that builds trust like you’re face-to-face
Drip campaigns that knock down objections and create buying pressure
Reactivation flows that revive dead leads and lost cash
Launch calendars so your promos don’t feel last-minute
Full list management and segmentation that multiplies results
Tech setup: SPF, DKIM, DMARC, bounce control, and deliverability optimization

Why It Works:

Plain-text emails beat pretty templates every time
Our copy sounds like a trusted friend—not a corporate megaphone
Every message drives the reader toward the buying window
We measure clicks, conversions, and cash—not vanity metrics
Every email aligns with your funnel so you never send blindly

WHO THIS ISN’T FOR:

Coaches and course creators who want leverage, not labor
Service pros who want email doing the heavy lifting while they sleep
Ecom brands sick of being slammed by ad fatigue and iOS updates
B2B teams who want nurture flows that sell—not just educate
If your offer’s legit, email sells it. Again. And again. And again.

The Real Pain?

You sent an email blast & it tanked....Again. And then you made the obvious conclusion that email doesn’t work. Right?

Wrong.

Mega Wrong.  Super Wrong. Very very very Wrong…

Your copy probably sounded like a press release. Your CTA was most likely forgettable.

You treated a cold list like a warm one. And it bit you.

This isn’t about prettier emails. It’s about:

Knowing what sequence moves what kind of lead
Writing like a human, not a brand
Understanding how to create pressure and progress toward a sale

Most email fails because it’s not part of a system.

You don’t need more content.

You need messaging that moves, sequences that sell, and a strategy that stacks.

The Proof:

Email marketing ROI: $32–$45 per $1 spent   Source
Click-through rate: 2.9% for email, vs 1.36% for social   Source
Conversion rate: 8% for email, vs 3% for social   Source
Automated flows produce 30x more revenue than one-time blasts   Source
52% of marketers say email gives the highest ROI of any channel   Source

Let’s Turn Your Inbox Into an ATM $$$

You bring the list. Or we’ll help you build it.

We’ll map the flows. Write the copy. Test it. Tweak it. Own it.

No cringe. Just emails that actually drive sales.

Book Your Email Strategy Call

Still building your list or stuck on the funnel?

Hit our process page to fix the foundation first.

Questions That Have Met Their Match.

Which email marketing platform do you use or recommend (Mailchimp, Constant Contact, etc.), and can it integrate with our website/CRM?

We recommend sender.net for 99% of small businesses, and yes, it integrates with your site and CRM.

  • Why sender.net? It gives you 1,500 subscribers for free, no strings attached.
  • That’s more breathing room than Mailchimp or Constant Contact, which start charging fast.
  • Bonus: They’re not a bloated, politically correct ad agency pretending to be a tech company.

If you’re just getting started or scaling smart, sender.net gets the job done. That said, we’ve worked with all the usual suspects - Mailchimp, ActiveCampaign, Constant Contact, and can plug into whatever tech stack you’re using.

How often should we send emails to our subscribers? (What is the ideal newsletter or campaign frequency?)

There’s no perfect number, it’s all about value.

  • Send garbage once a week and people will unsubscribe.
  • Send bangers daily and they’ll open every single one.

The real secret? Consistency plus quality. If your emails are useful, funny, or insightful, they’ll look forward to them. We help you find the sweet spot based on your avatar, your offer, and your list’s appetite.

Bottom line: If you're worried you're emailing too much, you're probably just not sending anything worth reading.

What types of email campaigns can you create for us (newsletters, promotional offers, drip campaigns, welcome series, etc.)?

All of it. Newsletters. Promos. Drips. Welcome flows. You name it.

We’re not just firing emails into the void. We build campaigns that follow your buyer’s journey:

  • Cold leads? Welcome series that warms them up fast.
  • Ready to buy? Drip campaigns that stack desire.
  • Past customers? Re-engagement flows that revive the dead.

Each email is crafted to feel like a 1-on-1 convo that earns the click. We don’t chase vanity metrics. We chase cash collected.

Do you handle both the content writing and the design of the emails (templates, graphics, etc.)?

Yep. We write it. We design it. We build the whole thing.

But here’s the twist most “marketers” miss:

  • We don’t load emails with flashy graphics that scream “buy now” and trigger sales resistance and spam filters.
  • We use plain-text, personal-style emails that look like they’re from a friend, because they get opened, read, and clicked.

Think double-spaced, and easy to scan. Because that’s what real people do. This is email marketing that sells without looking like it’s selling.

How do you measure the success of email campaigns? (Which metrics like open rates, click-through rates, and conversions will you report?)

We track what actually matters, clicks, conversions, and cash.

Open rates are nice, but they don’t pay the bills. What we care about:

  • Click-through rate: Are they engaging with your message?
  • Conversion rate: Are they doing what you want: buying, booking, signing up?
  • Read-through rate: Are they reading past the headline or just bouncing?

And yes, we’ll report it all to you. No vanity metrics. Just results that move the needle.

What do you do to ensure our emails don’t end up in spam folders – do you follow best practices for deliverability?

We treat deliverability like it's life or death, because it kinda is.

Here’s what we do:

  • Authenticate your domain with proper DNS records (SPF, DKIM, DMARC).
  • Avoid spammy subject lines and sketchy links.
  • Stick with clean, plain text when needed, emails that feel like they’re from a friend, not a robot

  • Use tools to monitor bounce rates and reputation.

Bottom line? We keep your sender score clean so your emails actually land where they’re supposed to: front and center in their inbox.

Will you manage our email list (segmenting subscribers, handling new sign-ups and unsubscribes, removing bounces) as part of the service?

Yep. We handle all of it so you don’t have to babysit your list.

Here’s what that looks like:

  • Auto-segmenting based on behavior, engagement, or offer stage.
  • Keeping your list clean by removing dead weight (bounces, unsubs, non-openers).
  • Making sure your automations and tags are firing based on real user actions.
  • Managing new sign-ups so they’re instantly nurtured, not ghosted.

Clean lists = better deliverability = more conversions. We run it like a tight ship.

Is email marketing still effective in the age of social media – what kind of ROI or results can we expect?

Yes. Email remains one of the most powerful and cost-effective marketing channels.

Here’s why it still hits hard:

  • ROI: Studies show email delivers between $32–$45 for every $1 spent, that’s 3,200% to 4,500% ROI Inc.comemailmonday.com+1EmailTooltester.com+1.
  • Efficiency vs Social: Email averages a 2.90% click-through rate, compared to only about 1.36% on social media EmailTooltester.com.
  • Conversion Power: Emails convert at about 8% versus 3% for social media omnisend.com+15EmailTooltester.com+15mailmunch.com+15.
  • Owned Audience: Unlike social platforms, you own your email list, no algorithm can block your messages.

More evidence:

  • Automated email sequences can generate 30× the return of single-mail blasts reddit.com+15emailmonday.com+15ianbrodie.com+15.
  • Around 52% of marketers say email delivers the strongest ROI of any channel ianbrodie.com+3shopify.com+3emailmonday.com+3.

Summary: Email marketing isn’t dead. It earns more per dollar than almost any other channel. When used alongside social media and paid ads, it becomes your core revenue engine, not just noise.