Still Fighting For Scraps Off Referrals And Word-of-mouth, Praying Backup Shows Before Your Pipeline Flatlines?

What if you could command the field, pulling in ready buyers daily without waiting, guessing, or grinding?

Meta Ads (Facebook & Instagram):

Because Your “Word of Mouth” Ain’t Cutting It Anymore

How to dominate cold traffic, convert attention into cash, and build a customer acquisition engine that runs even while you sleep.

Let’s cut the polite crap for a minute.

If you’re still trying to grow a business off referrals, high-fives, and “hope they remember us next time”... you’re playing checkers in a chess match.

You’re going to war without armor. Worse, you’re shouting in a battlefield with no microphone. And in 2025, that’s a death sentence for your bottom line.

Most business owners say they want more clients, but when it comes time to actually build an acquisition system, they choke. They dabble in ads, throw some cash at Facebook boosts, and pray Zuckerberg sends them a buyer.

But Meta Ads aren’t magic. They’re weapons. And when you use them right, they don’t just “build brand awareness”, they buy back your time, dominate the attention war, and turn strangers into sales.

This is about using interruption marketing the right way, without being annoying, fake, or salesy. Think of it like how the Gospel works: it didn’t wait for us to come searching. It broke in. Unexpected. Uninvited. But exactly what we needed.

That’s what we build.

Scroll-stopping ads that feel like a reel from your best friend—but engineered to convert. Not gimmicks. Not fluff. Just cold, hard ROI.

Here’s the Reality Check:

76% of eComm advertisers on Facebook are losing money and don’t even know it. Likes do not = ROI. Most are blindly boosting posts, not running tested campaigns.   Source
Meta Reels? They crush static posts by 67% and drive 3X the conversion when paired with the right CTA.   Source
9X ROI isn’t mythical. When campaigns are dialed in - right hook, right audience, right funnel - Meta Ads can generate up to 9 dollars back for every 1 dollar spent.   Source
ROI is real: Businesses earn $2 for every $1 spent - that’s a 200% return   Source
Still guessing your way through campaign setup? You’re probably wasting 90% of your ad budget.
Translation? Meta isn’t the problem. Your strategy is.

The Meta Ads Stack
(What You Get)

Setup
Starting at
$500
Google Ads account creation
Connect every asset: Pixel, API, Ad accounts, Pages
Domain verification done right
Month 1: Launch
Starting at
$3,000
Hooks, headlines, CTAs that punch above their weight
Image + video creation (we guide/script client content)
Placements across Feed, Reels, Stories, Carousels
Retargeting audiences built from actual engagement data
Ongoing Management
Starting at
$1,500
/month
Daily budget optimization, audience testing, bid shifts
A/B testing creatives, CTAs, angles
ROAS-focused reporting + full creative refresh when it burns out

Tracking 
That Actually Works

Meta attribution is a mess. It’s their way of guessing which ad made someone buy, but most of the time, they get it wrong.

Think of it like this. Someone sees your ad, visits your site, and then comes back later after a Google search. Meta still claims the win, even if it didn’t close the deal.

That’s why we bring in real tracking tools like Hyros, Triple Whale, AnyTrack, and SegMetrics. Tools that show the actual path your customer took.

No more guessing. No more relying on vanity metrics. Just clear, honest data that shows what’s really DRIVING REVENUE.

But Ads Alone Don’t Close Deals

Meta Ads are just the tip of the spear. They grab attention, but if your funnel sucks, that attention dies. And dies Fast.

We optimize your landing pages. We map the path to sale. We build the system that turns views into revenue.

Who This Is For:

Our copy sounds like a trusted friend—not a corporate megaphone

Brands with clear offers and healthy margins

Leaders who are done guessing and ready to scale

WHO THIS ISN’T FOR:

“Brand awareness” trend-chasers

Hobbyists boosting random posts

Anyone allergic to accountability and real ROI

Budget Requirements

We recommend $15/day MINIMUM!!! for 90 days. If your margins can’t handle that, you’ve got bigger problems than ad strategy.

Why Boniface?

Because we don’t sell hype. We sell results.

We speak truth. We build legacy systems.

And we treat every dollar like it came from your children's children's future inheritance.

You bring the offer. We’ll bring the system.

Book My Meta Ads Consult

Want to pull in warm traffic too? 
Check out our Google Ads Service

Questions That Have Met Their Match.

Why should I advertise on Facebook and Instagram – what are the benefits of Meta ads?

Because if your market scrolls, you better show up where they’re looking.

Meta ads (Facebook and Instagram) are king when it comes to reaching cold traffic. These platforms let you interrupt your ideal customer in the middle of their day, before they even know they have a problem.

Here’s what makes Meta ads deadly when used right:

  • Hyper-specific targeting: You can zero in on your market by interest, behavior, job title, income, you name it
  • Cold traffic mastery: Perfect for hitting people before they search, warming them up before Google closes the sale
  • Retargeting fuel: Track who engaged with your video or ad and follow them across the internet until they buy
  • Creative flexibility: Videos, carousels, memes, testimonials, you control how you show up

Want to dominate? Pair Meta ads with Google. You build attention with Meta. Then when they go search, you’re there again. Double the impressions. Double the trust. Double the conversions.

That’s how you build omnipresence. That’s how you make it rain money.

How much should I spend on Facebook/Instagram advertising, and what results can I expect?

You spend what makes sense based on your numbers. No guesswork. No throwing spaghetti.

Let’s break it down:

  • If your product sells for $50 and nets $20 profit, we build your budget around what it costs to acquire one sale without losing money
  • Typical CPMs (cost per 1,000 impressions) run $12 to $15 in most U.S. markets
  • From there, we reverse-engineer your budget based on click-through rates, landing page conversions, and your margin

We usually recommend at least $15/day for 90 days to collect real data. But if you want to scale faster, match your daily budget to the cost of your product.

Now, what can you expect?

Expect to test. Expect to tweak. Expect the first month to be about learning what works. Then we optimize and scale. You’re not buying clicks, you’re buying attention, data, and a system that gets smarter over time.

We’re not just here to “run ads.” We’re here to build you a predictable customer-getting machine.

What types of ad formats can we run on Facebook and Instagram (image, video, carousel, Stories, etc.)?

All of them. But we don’t throw them in a blender and hope for the best. We use the right format for the job.

Here’s what’s in the toolbox:

  • Single Image Ads: Simple. Fast. Good for brand awareness and retargeting. But they better be scroll-stopping.
  • Video Ads: The heavy hitter. Perfect for storytelling, product demos, testimonials, or VSLs. These build attention fast.
  • Carousel Ads: Great for showing multiple features, products, or steps. Useful in eComm or multi-offer campaigns.
  • Stories & Reels: Full-screen, vertical, and built for Gen Z and mobile-first buyers. Lightning-fast impressions.
  • Collection & Instant Experience Ads: Deep immersive ads for mobile, great when you’ve got visuals to flex and a lot to say.

We pick the format based on your offer, your avatar’s attention span, and what phase of the funnel they’re in. Cold traffic? We hit them with a bold video. Retargeting? We slide in with a carousel of social proof.

It’s not about what’s trendy. It’s about what converts.

How does audience targeting work for Meta ads – can we reach specific demographics or interests?

Meta knows more about your customers than they know about themselves, and yes, we use that.

You can target based on:

  • Age, gender, location
  • Job title, industry, income
  • Hobbies, interests, online behavior
  • Life events like moving, getting married, or having kids
  • Even how they’ve engaged with your brand or your competitors

But here’s the kicker, we don’t just pick random traits and call it a strategy. We run research up front to figure out who your buyer actually is. Then we train Meta’s AI to find them by feeding it strong creative, proper pixel setup, and event tracking.

And once someone engages? We retarget the hell out of them. Across Facebook, Instagram, and even into your Google ecosystem if we’re syncing platforms.

It’s sniper-level targeting at scale.

Will you also manage my Instagram ads through the same platform as Facebook ads? (Are they integrated?)

Yes. and if you’re not running them through the same properly structured business portfolio, you’re setting cash on fire.

Meta owns both Facebook and Instagram. That means you manage ads for both through one platform: Meta Ads Manager. But - and this is a big one - your business portfolio must be set up right.

That means:

  • One business manager
  • One pixel
  • One CAPI
  • One ad account
  • One data pipeline feeding into all your assets

If your stuff is scattered - someone boosting posts from their phone, another person logging in through a personal profile -  it’s a mess. And Meta’s algorithm hates messes. You’ll waste money fast.

We don’t play that game. We set everything up inside your Facebook Business Portfolio the right way, so your ads actually work, your data flows properly, and your accounts stay healthy.

You want results, not rituals. We don’t run money-burning ceremonies here.

How do we track the results of Facebook/Instagram ad campaigns (conversions, clicks, etc.)?

We track what matters. If Meta’s built-in tools don’t cut it, we plug in best-in-class software.

At the basic level, Meta’s Ads Manager gives you:

  • Clicks
  • Impressions
  • Cost per click
  • Leads and conversions (via the pixel or Conversions API)

That’s fine for most campaigns. But for more advanced tracking, like multi-step funnels, repeat purchases, post-click behavior, or cross-platform attribution, we use third-party tools designed to sharpen accuracy.

Here are some top options we’ve vetted. These tools cut the noise and deliver action-ready data:

  • Triple Whale – An industry favorite for e-commerce brands on Shopify. Tracks creative performance and revenue attribution.
  • Hyros – Premium funnel-tracking software that feeds conversion data back to Meta’s dashboard for smarter optimization.
  • AnyTrack – Affordable and effective. Offers cross-source attribution, server-side tracking, and retargeting sync.
  • SegMetrics – Provides insights into lifetime value, ROI per campaign, and subscriber behavior.

We choose the right tool based on your business model and what metrics actually matter for your bottom line.

Clean data drives smart decisions. That’s what we build around.

My ad was rejected, what are common reasons Facebook ads get disapproved (and how can I avoid that)?

Facebook rejects ads for both minor slip-ups and major violations. Here’s how to keep your campaigns clean and running.

1. Content rules and policy violations

  • Illegal or restricted offers like drugs, firearms, payday loans, or adult content are instantly blocked
  • Offensive or misleading language, hate speech, or exaggerated claims are no-go zones
2. Misleading creative and landing pages

  • Tricking users with fake play buttons or false calls-to-action will get your ad pulled
  • Your display URL must match your landing page or it gets flagged
3. Creative issues

  • Too much text on your image kills reach or gets it rejected
  • Copyrighted visuals, stock overload, or logos you don’t have rights to will get you bounced
4. Sensitive targeting

  • Facebook hates it when you call out personal stuff like race, religion, or health in your ad copy
  • Ads for housing, jobs, or credit? Those go under special ad category rules. Miss a step, and you’re done
5. Technical and account red flags

  • Broken links, 404s, slow pages, or weird redirects will kill your ad
  • New ad accounts face tougher scrutiny. Aged accounts with good history get more breathing room
How to avoid the Meta ad guillotine

  • Keep your creative honest and your copy tight
  • Don’t bait clicks
  • Follow the actual Facebook Ad Policy like it’s gospel
  • Fix broken links before launch
  • Avoid “trigger” words like income guarantees, miracle cures, or anything that smells like spam
  • Use compliant audience targeting, especially in sensitive niches

If your ad gets rejected, don’t panic. Edit it, resubmit, or appeal for manual review.

We handle all this for you, including compliance checks before the ad ever goes live. Because wasted ad spend is not an option.

What’s the difference between boosting a post and running a full ad campaign via Ads Manager?

Boosting a post is like duct-taping a rocket to a tricycle and calling it NASA. It’s the fastest way to light your money on fire.

Seriously. If you’re boosting posts, just skip the middleman and drop a stack of cash in your grill. Maybe chant “Mark Zuckerberg” three times while you do it and see if your sales increase. They won’t.

Here’s the difference:

  • Boosting: One button. No strategy. No targeting. No conversion tracking. It’s Facebook’s lazy mode, and it’s designed to take your money without delivering results.
  • Ads Manager: Full control. Real targeting. Creative testing. Custom conversion tracking. Funnel logic. The works.

Boosting is a bandaid. Ads Manager is open heart surgery.

If your goal is more than “getting likes,” use the real tool. Otherwise, you’re just sponsoring your own failure.